there can never be too much data

They say you can never have too much of a good thing. In my view data is a good thing – but can you have too much of it? Clearly many of my fellow marketers do – recent research by IBM found that more than 70% of CMOs are put off from doing anything with their data due to data overload. However I think data needn’t be challenging – by following a few simple tips it can benefit every marketer.

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Profusion’s guidance has transported the Mandatory division into a new era – one that enables us to make significant cost savings and for the first time ever, measure customer engagement which will enable us to tailor our services even further. We truly appreciate the team’s help now and in the future.

Gareth Jones, Customer Comms Manager