Email Marketing

Email marketing keeps the lines of communication open long after a customer has visited your website, giving you the time to build your brand and drive repeat visits and orders. It increases the chance that a website visitor will become a paying customer.

Why is email important to your business?

Online is increasingly competitive so you need to be front of mind when a customer is ready to buy. Email gives you a direct route to capture mindshare and influence your customers throughout their buying cycle. A few key points for your business case:

  • Email opt-in lists often convert at a higher % than general site traffic
  • Capturing email addresses increases the number of customers you can talk to
  • Customers often need prompting; email encourages them to come back
  • Segmentation is proven to increase lifetime value
  • Email data supports your CRM and retention strategies

What our people and technology can do for you

We manage email marketing initiatives for some of the world's leading brands throughout their customer lifecycle. We know that your customer base is not homogenous and are skilled at planning a segmented approach to email engagement. Tactics include:

  • Creating nursery campaigns to welcome new customers
  • Using techniques to activate dormant customers
  • Managing shopping cart abandonments programs
  • Implementing unsubscribe surveys
  • Purging obsolete data to focus on the right people.

These strategies are proven to generate incremental revenue. Our clients trust us to deliver relevant, engaging and on-brand communication through our experienced team and tried and tested email marketing technology.

 

Taking care of inbox delivery

Making sure emails reach your customer's inbox is critical. Our systems are optimised for spam filters and we maintain strong relationships with ISPs to ensure our IPs are white listed. We guarantee a strong sender reputation to ensure that you maintain a high level of inbox delivery.

Providing visibility of results

Econsultancy's Email Marketing Industry Census (2009) found that 42% of companies do not know their email marketing ROI. Our Clients are never in that position; we use detailed analysis to give you constant visibility of your ROI.

To find how we can help manage your email marketing, please call us on +44 (0) 845 194 7600 or request an appointment.

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Our clients include...