Partners

Neolane Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programmes across traditional and emerging channels including direct mail, email and mobile. With Neolane, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.

Built by marketers for marketers, Neolane is used by more than 200 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora.

Return Path Since 1999, Return Path has helped some of the world's most successful companies use email more effectively. They began with the notion that there was a better way to do things: that email marketing didn't have to be a war between marketers and consumers, that it was possible to do more with less, that the smartest email solutions were the ones that not only impacted your bottom line in the short term but also benefited your reputation for the long term.

As Return Path grew, they attracted many of the leading minds in the industry and our perspective broadened and deepened along with our capabilities. (Click here for more)

ThinkEytracking THiNK uses eye tracking and in-store observations to measure the effectiveness of media and to understand shopper behaviour at the POP. Their methodologies include utilising both modular and portable head mounted eye tracking hardware to deliver actionable results that influence, refine and inform marketing, brand, media, product and category strategies.

ThiNK's Lab and Field based tests able them to identify good, effective media and not so good, the influences on the shopper at the POP (online and in-store), and the cognitive viewing habits of shoppers, consumers, game players, web-surfers etc. etc. They test a wide range of visual media including out-door, digital, off-the-page - even TV (commercials and product placement); they measure the usability of web-sites and emails too. (Click here for more)

Bamboo Cricket Bamboo Cricket monitors Email Response from not just outbound campaigns but emails that come through your website. In a recent test over two weeks they identified over 700 customer emails that the client previously didn't receive as they were responses to an outbound campaign.

In addition to identifying those all important client communications, they monitor the soft bounces for challenge response messages as well as change of addresses within the Out of Office notifications. The result is through Bamboo Cricket you can typically save 3.6 email addresses per 1000 emails you send that would have eventually been suppressed by the outbound sending system. (Click here for more)

Bazaarvoice Bazaarvoice brings the power of social commerce to the world's best brands. Social commerce happens when you connect customers to one another in ways that drive measurable results to your business.

Bazaarvoice helps all types of businesses -- including yours - capture, display, share, and analyze customer conversations online. Their combination of technology and personalized services help brands build online communities that drive measureable business goals. They make it easy for you to let your customers share opinions, knowledge, and experiences. This becomes even stronger when combined with your email marketing.