• Overview
  • Social Media Strategy
  • Social Media Monitoring

Social Media Marketing

Social media provide a channel to market, another communication option for you to talk to and with customers. The culture of marketing is changing thanks to the community aspect of social media - dialogue and engagement take precedent over push marketing (broadcasting messages without interaction). We see social media marketing as the creation of, participation in and nurture of communication, wherever that communication takes place.

The term "social media marketing" is now the buzz word du jour. But what exactly is social media marketing and what can you do with it?

Our abbreviated definition is this:

"The integration of social media channels into your marketing and customer communication mix"

Why should you pay attention to Social Media?

The rules of engagement have changed. People are actively creating and consuming content and sharing information locally, nationally, globally. People can and will talk about your products and service even if you aren't aware of it. Your challenge is to understand how social media presence can enhance your existing customer communications and add commercial value to your business.

Here are some of the reasons you should be thinking about Social Media:

• Major search engines are indexing social content to drive real-time search
• People trust the opinions of others in their social networks
• Customers turn to social channels to get information from your company
• Brand reputations can be made or damaged via social commentary
• Social channels can drive traffic to your main website
• You can build genuine relationships with your customers on their terms
• You can engage with thought leaders, advocates and influencers
• You can get great feedback about your products and services from the community.

Social media marketing provides an additional means of letting people know who you are, what you do, what values drive your business. In summary, social media marketing:

• Integrates social media into your marketing mix
• Provides a platform for customer engagement
• Supports offline and online marketing programs
• Enables brand and reputation monitoring

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