01
Customer Lifetime Value
Analyse your sales and marketing data to identify your most valuable consumers. This will enable you to design communication campaigns that focus on your most important customers.
There are now more ways than ever before to optimise, measure, manage and develop marketing campaigns. While this innovation can lead to spectacular results - it can be a double-edged sword. Increasingly complex campaigns require more resources, expertise and time. There is added scope to make mistakes, bad decisions and simply waste money.
So how can you take the best marketing innovation while at the same time remove all the technical headaches and risk? The answer is Profusion’s AIM.
AIM is a suite of powerful marketing tools that plug directly into your existing CRM or marketing platforms via a universal API.
We’ve brought together the latest predictive analytics and machine learning techniques and combined them with an intuitive, easy-to-use interface designed with marketers in mind.
This will enable anyone in your team to predict:
02
Propensity to Buy
Reveal when your customers are ready and willing to make a purchase from you.
03
Customer Churn
Identify which of your customers is at risk of leaving you and when. This is invaluable for customer retention campaigns.
04
Optimal send time
Calculate the best date and time to send a communication to customers at an individual level.
05
Calculate the best date and time to send a communication to customers at an individual level.
Tailor your campaign to ensure you contact every customer the right amount.
Each module can be plugged independently into your marketing infrastructure to augment particular aspects of your communication function or you can combine all five to give you highly optimised marketing campaigns that deliver exactly the right message, at the right time on the right channel.
