There are three simple rules for retaining your customers: don’t annoy them; nurture them and spot the warning signs when they are leaving you. By analysing your data, combined with third party data sources, we can build you personalised campaigns that are tailored to each of your customers.

By analysing your data, combined with third party data sources, we can build you personalised campaigns that are tailored to each of your customers.

01

Improve email deliverability

Our marketing specialists and IT experts test your email set up to ensure that all your messages are getting straight into your customers’ inboxes.

02

Optimise your email volume

Less is often more. We want to ensure that engagement rates stay high. Our proprietary algorithms uses your historical data to run a series of experiments to determine the optimum number of emails your customers should receive within a set timeframe. This increases engagement and improves your deliverability.

03

Optimise your send time

Our team has won multiple awards for innovation across marketing and data science. Our Head of Data Science is a visiting lecturer and we have four professors currently overseeing our innovation projects – enabling us to bring you the latest cutting-edge thinking.

04

Identify and retain at-risk customers

Customers have different buying patterns, so we need to know when to worry about want to know the natural rate of return for different customers rather than using a single ‘at risk’ and ‘churned’ date for all customers. We use historic data to categorise customers into ‘neutral’, ‘active’, ‘at risk’ and ‘churned’ categories to find at an individual level what their natural rate of return is and whether you should be worried about them. We build you a win-back campaign with you with targeted messages and offers per category, and an appropriate control group to measure impact.

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