“50% of organisations lack sufficient data literacy skills to achieve business value” - Gartner

Profusion has developed modular up-skilling programmes which are designed to demystify the world of data science, ensuring that your data strategy supports your business strategy.

Based on evidence from some of the world’s top business schools, our data strategy and data science experts have produced short, powerful programmes to enable leaders and managers in your organisation to drive business improvements through data.

From short, sharp introductions to engage teams in developing a high level understanding of data science and artificial intelligence, through to immersive workshops with additional consultancy support, we can create a bespoke package suitable for a specific business function or level within your business.

Not sure how your data literacy skills compare? Take the snapshot survey quiz below to see how your score ranks against our UK benchmark:


Through our Inspiration series of short, engaging webinars, we will take you on a journey into the world of data science and artificial intelligence. Let our data science and data strategy experts open your eyes to the possibilities, sharing use cases of the latest innovations in data science, artificial intelligence and machine learning.


Where can data science add value to your business function? The Exploration modules take a deeper look into key topics such as data ethics or how to use data to create a compelling narrative and will support your team to effectively take action based on data insights.


Our Implementation programmes provide a deeper understanding of the possibilities, and the risks, of using data to its full potential. These shorter courses provide just the right level of knowledge for your leaders to enable them to act as well-informed customers of the data team, speak the right language and ensure the data strategy supports the business strategy and goals.

“Who knew the Data for Leaders programme would fast track my understanding of data overnight? I certainly didn’t! this course literally demystified the plethora of buzzwords around data science for me – AI, Machine Learning and so on – and gave me renewed confirmation to understand it all starts with asking the right business questions. The course leaders were inspiring, paced the session to enable group discussion and with their realms of experience brought data to life with many real-life examples.”

Jodie Mullard / Director of Digital Customer Experience at LKQ Europe

Meet the experts behind the Data Academy

    Natalie Cramp


    Caroline Zimmerman

    Data Strategy Director

    Henrik Nordmark

    Director of Science, Data and Innovation

    Vasileios Vasileiou

    Head of Data

    Clare Hutchinson

    Managing Director

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