A client at a well-known retail bank wanted to go a step further than getting opens and clicks. So it set out to understand how different customer segments engaged with its CRM efforts. Thomas Silk, client director at Profusion, gives a glimpse.
A client at a well-known retail bank wanted to go a step further than getting opens and clicks. So it set out to understand how different customer segments engaged with its CRM efforts. Thomas Silk, client director at Profusion, gives a glimpse.