Why did 14 Profusion employees run around the middle of London in the dark, wearing Santa suits?

It sounds like a joke in a Christmas cracker. But the definitely-not-funny ‘punchline’ is this: Because 22,000 young people will be homeless in the capital this Christmas.

On 3 December, Profusion’s Santas ran 5km to raise funds for our chosen campaign – the End Youth Homelessness Housing Fund. They were taking part in the capital’s Santa in the City fun run event.

Why do young people become homeless?

You might wonder: Why don’t young people just continue living with their parents while they work and save money to rent or buy a place?

Put simply, not everyone has that option. Most homeless under-25s are fleeing abuse, neglect or irrevocable conflict in the family home. For them, the streets, night buses or people’s sofas are a better option than the places they had to leave. Or the only option.

Profusion campaign manager Svjat Osipenko, who joined the Santa run, said: ‘It was an exciting thing to do, for a great cause and a sense of community. Around 103,000 young people across the UK are without a home right now because of difficult situations they are in. The money raised for End Youth Homelessness provides safe places for them that they deserve.”

End youth homelessness with us

Want to help us hit our £1,200 target? You can still donate here or share the link.

Merry Christmas and a prosperous new year from all of us at Profusion and Profusion Cares.

For more about our social impact activities for homelessness and food poverty, go to:


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