Natalie is a digital marketing and start-up operations expert. She has more than a decade of experience leading private, public and third sector organisations through significant periods of innovation and change. This includes creating and scaling tech solutions for government organisations and developing the digital capability of third sector organisations.
At Profusion, Natalie leads a team of 60 consultants, data scientists, data architects, developers and digital marketing experts. She is responsible for Profusion’s strategic direction, expansion of its product offering and the growth of its blue-chip client base.
Before Profusion, Natalie was Chief Operating Officer of The Careers & Enterprise Company. She helped to grow the company from a £6 million to a £30 million a year operation in 2 years. As well as setting up the company’s nationwide operations, Natalie was instrumental in developing digital, user-driven products to support schools with careers assessment, planning and delivery. One product, the Compass tool, enabled schools to assess themselves against international best practice and was adopted by 3,000 schools in 9 months. This data enabled the company to publish its ‘State of the Nation’ research, which provided a platform to influence government funding decisions and encourage engagement from businesses.
Natalie’s varied career has also seen her involved in the delivery of the London 2012 Olympics, where she was part of the team that recruited, mobilised and managed the 200,000 workforce required to deliver the games.
After her stint with London 2012, Natalie became the leader of the Mayor of London’s Team London initiative. Backed by 1,800 charities and over 100 businesses, their work involved the mobilisation of a million volunteers across London. The success of the campaign led to London being named European Volunteering Capital for 2016.
Natalie began her career at Deloitte after graduating from the University of York with a degree in economics and politics.
Natalie is also an experienced public speaker and has given keynotes at Sisense Eureka, the CBI conference, European Parliament sessions and multiple events at City Hall.
She is a strong advocate for improving diversity in the technology industry and has set up and run multiple employability programmes for both young people and late returners to the workplace. Natalie recently spoke at the mBolden event to support women entrepreneurs to develop their ‘side hustle’. She has also established the foundation, ‘Profusion Cares’, which works with schools to bring student courses to life through practical experience and tailored advice.
In her spare time, Natalie is a keen netballer, a bit of a serial volunteer and a passionate sports fan.