A leading bank wanted to understand the success of its below-the-line marketing. The marketing team spent 90% of its time trawling through inconsistent data sources, stifling the chance to unearth insights that could drive, fresh, innovative campaigns. Marketing agility was lost because results took so long to compile.
We developed a data architecture to seamlessly link email, web, direct mail, branch and call centre data to track the success of each campaign. Insight was surfaced through a user-friendly dashboard.
We cleared a four-month time lag in campaign measurement. Real-time insights now drive highly engaging, agile marketing campaigns, yielding dramatically improved business results.