Blog

Q&A: Lizzie Barclay, founder of Write Mynd

Posted on December 1, 2016

As part of our guest blog series, we spoke to Lizzie Barclay, founder of Write Mynd an app to record, reflect and share honest emotions for better mental clarity. She runs this alongside her day job in marketing. You can download the app at writemynd.com. What led you to set up Write Mynd? I was volunteering… more

Pret A Manger – A Great British Success Story

Posted on November 24, 2016

Michael Brennan, consultant at Profusion, discusses Pret’s 30 years of retail growth, their use of data and where they can do better. I was lucky enough to have breakfast with Mark Palmer, Marketing Director at Pret-A-Manger, at an event organised by Big Dog at the Groucho Club the other day. As a regular customer and… more

Why aren’t my emails getting read?

Posted on November 17, 2016

This post is part of Profusion’s guest blog series. The author of this piece is Anastasia Dedyukhina, a professional coach, start-up mentor and the founder of Consciously Digital. You can also find her on twitter. With an average Brit checking her phone 221 times per day and getting over 1,500 irrelevant emails per year, it is… more

Let’s get personal

Posted on November 10, 2016

Guy Marson, Managing Director at Profusion, discusses how marketers need to focus on better personalisation in email marketing, and not pay-to-play. The battle over consumers’ inboxes is becoming increasingly fraught. Despite the reports of consumers switching off email, it still holds importance in many marketing mixes. At the same time, consumers are disillusioned with the… more

Buzzword bingo

Posted on November 7, 2016

In the second of our guest blogger series, Emma Rundle, founder of Melting Pot Creations, a company specialising in copywriting for web or print, blogging, and case studies, discusses the use of buzzwords within industry and how this can hinder your communications. Emma can be found on Facebook and Twitter I once gave a presentation to a networking… more

First impressions matter: Keep your users

Posted on October 31, 2016

This is the first in a series of guest posts by members of the tech and marketing communities. This post comes from Elise West, founder and CX director of Studio West. Elise’s passion is building beautiful digital products that customers want and love to use. Here she discusses how first impressions are vital to customer experience. Keeping… more