Blog

The rise of the Insurance of Things

Posted on February 23, 2017

Julia Boullemier, Regional Director MENA at Profusion, discusses whether 2017 will see the rise of the Insurance of Things. As far as tech developments go, 2016 was a busy year as smart devices, chatbots and AI assistants were all introduced to the public. 2017 is likely to see this trend continue, if not gather pace,… more

Video: digital marketing in 2017 part 6

Posted on February 16, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is the last of this series. Other videos in this series can be found on this website.

Video: digital marketing in 2017 part 5

Posted on February 10, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more

Announcing GDPR

Posted on February 3, 2017

Michael Brennan, consultant at Profusion, discusses the implications of the General Data Protection Regulation (GDPR) for businesses and the challenges it presents. No, not the latest online dating app, but the European General Data Protection Regulation (GDPR) due to take effect in May 2018. It’s understandable that many may have missed the May 2016 memo… more

We need to talk about data differently

Posted on February 2, 2017

Guy Marson, Managing Director of Profusion discusses why all businesses have a duty to inform customers about the benefits of analysing their data. Data is supposed to be the new oil, powering all industries and underpinning major business decisions. That said, ask any Tom, Dick or Harry on the street what the word data means… more

Video: digital marketing in 2017 part 4

Posted on January 27, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more