Shores of the data lake: Edge Computing

Posted on October 20, 2016

Tim Parsons, Research Analyst at Profusion, discusses edge computing and its applications for the Internet of Things (IoT) “Everybody gets so much information all day long that they lose their common sense” – Getrude Stein We are now pushing our data capture reach to furthest areas of physical and virtual boundaries, you may not have… more

An inside look at the Festival of Marketing

Posted on October 11, 2016

Guy Marson, co-founder of Profusion, recently had the opportunity to chair the personalisation stage at the Festival of Marketing. He talks about his experiences below. Walking through the doors into the Festival of marketing there’s a tangible buzz in the air. The nation, if not the world’s best marketers all meet here to learn from… more

What is Attribution Modelling?

Posted on September 16, 2016

Rolando Medellin is a data scientist at Profusion and research associate at the University of Essex. He holds a PhD and MSc in Computer Science and over ten years experience in software engineering, machine learning and AI. What is Attribution Modelling? An attribution model determines how to assign credit to different marketing channels given their incremental sales… more

Taking the right paths with data science

Posted on June 16, 2016

Henrik Nordmark, Head of Data Science at Profusion, discusses how businesses can avoid jumping to conclusions when implementing a data science project. Data science is undoubtedly a powerful tool for businesses. It promises to make them smarter, engage with their customers better, improve how staff are managed, increase sales and plan effectively for the future…. more

The importance of digital inclusion

Posted on June 9, 2016

Michael Brennan, Consultant at Profusion, discusses how technology can assist the impaired and why it is important to ensure digital products are accessible to all. We have recently delivered the first stage of a fascinating project that involved scaling the impaired population of the UK – by impairment – and subsequently matching that profile to… more

The nuts and bolts of recommendation engines

Posted on June 2, 2016

Simone Walker, Account Director at Profusion, explains what recommendation engines are and how they can help your business What do Spotify, Amazon and Netflix all have in common? They don’t just know what you want now, but they can predict what you’re likely to want in the future. Spotify knows exactly what new song you’d… more