Are there such things as digital buying signals?

Posted on June 18, 2014

Mike Weston, CEO at Profusion, discusses whether digital buying signals really exist There was a time when the only person you could sell to was the person standing in front of you. Sellers were trained to ask the right questions and read the buying signals. Car sales people, for example, make a judgment about how… more

Pioneering principles still apply in the world of personalisation

Posted on June 16, 2014

Simon Farthing, Head of Consultancy at Profusion, looks at the principles underpinning personalisation What can we learn from the ‘Mad Men’ of the 50’s and 60’s in today’s world of personalised digital marketing? I recently attended a talk by Andrew Cracknell in which he brought to life a series of examples from the Madison Avenue… more

A stock take – where have we been and where are we going?

Posted on June 15, 2014

Mike Weston, CEO of Profusion, introduces Profusion’s new blog Welcome to our new blog where we share all our deepest thoughts and feelings on – and some of the amazing things we can make possible because of – data science. But before we get to the future we need to understand the past. How did… more