Blog

Marketing is going places with Amazon Go

Posted on December 22, 2016

Guy Marson, Managing Director of Profusion, discusses what lessons Amazon Go hold for marketers. A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience. The key here is experience, which Amazon has previously done very well… more

2017, a few predictions

Posted on December 15, 2016

Guy Marson, managing director of Profusion, discusses what the future will hold for marketers and the tech industry. Marketing and tech are two of the most fast paced industries to work in, especially in the current climate, with the likes of Amazon, Google and Apple all innovating with wearable technology, checkout-less stores and artificial intelligence…. more

From Machine Learning to Human Learning

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Icarus So works as a data scientist at Jobable. He is responsible for analysing millions of CVs and job descriptions every day. He uses machine learning to create clearer CVs and job descriptions that stick to Jobable’s brand guidelines. I consider myself fortunate because there are many excellent artificial neural network algorithms and technologies available… more

What do knitting and copy have in common?

Posted on December 8, 2016

As part of our guest blogger series, Emma Rundle, founder of Melting Pot Creations, a company specialising in copywriting for web or print, blogging, and case studies, discusses how you can make your copy memorable to your customers. Emma can be found on Facebook and Twitter Someone once said to me that they thought Tim Henman looked a little… more

Q&A: Lizzie Barclay, founder of Write Mynd

Posted on December 1, 2016

As part of our guest blog series, we spoke to Lizzie Barclay, founder of Write Mynd an app to record, reflect and share honest emotions for better mental clarity. She runs this alongside her day job in marketing. You can download the app at writemynd.com. What led you to set up Write Mynd? I was volunteering… more

Pret A Manger – A Great British Success Story

Posted on November 24, 2016

Michael Brennan, consultant at Profusion, discusses Pret’s 30 years of retail growth, their use of data and where they can do better. I was lucky enough to have breakfast with Mark Palmer, Marketing Director at Pret-A-Manger, at an event organised by Big Dog at the Groucho Club the other day. As a regular customer and… more