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What is Attribution Modelling? Data scientist and machine learning Rolando Medellin expert comments.
Rolando Medellin is a data scientist at Profusion and research associate at the University of Essex. He holds a PhD and MSc in Computer...
Posted on September 16, 2016
The recommendations your customers really want
Guy Marson, co-founder of data science and intelligence marketing company Profusion, discusses how data sources can be used to give your...
Posted on September 8, 2016
Hearing your customers loud and clear
Guy Marson, co-Founder of data science and intelligence marketing company Profusion, discusses how understanding the voice of the customer...
Posted on August 18, 2016
Opening Up, Opening Minds
What is open source? Open source or rather open source software is freely distributed software that allows everyone access to its source...
Posted on August 11, 2016
Big Data and the Little People
Tracking, profiling, listening, scraping, analysing, clustering, segmenting, targeting, retargeting, optimising, modelling, converting and...
Posted on August 4, 2016
A cheat sheet of data science terms
Data science is replete with technical jargon, which can sometimes be hard for people new to the field to understand. In an attempt to...
Posted on July 29, 2016
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