Guy Marson, co-Founder of data science and intelligence marketing company Profusion, discusses how understanding the voice of the customer... more
Posted on August 18, 2016
What is open source? Open source or rather open source software is freely distributed software that allows everyone access to its source... more
Posted on August 11, 2016
Tracking, profiling, listening, scraping, analysing, clustering, segmenting, targeting, retargeting, optimising, modelling, converting and... more
Posted on August 4, 2016
Data science is replete with technical jargon, which can sometimes be hard for people new to the field to understand. In an attempt to... more
Posted on July 29, 2016
Guy Marson, co-founder and MD at Profusion, discusses the uses of open data for marketers. Much has been said about the power of big... more
Posted on July 21, 2016
Samantha Rohman, New Business Director at Profusion discusses how businesses can begin to use data effectively. I often have... more
Posted on July 14, 2016