Client Stories
Propensity to Fly
Our client asked our experts to predict which customers are most likely to fly again in the next year and then determine which of them can be persuaded with incentives.
Customer Engagements
Extend the level of personalisation that all customers receive, both in-store and online.
Product Recommendation
Provide luxury fragrance buyers with a closer online experience to fashion, to enable the right products to be recommended more easily.
Predicting Churn
Our client was concerned about customer churn. It was unclear which customers had truly lapsed and which were following standard lifecycles, making identifying customers to target with ‘win-back’ campaigns difficult.
Creativity and Digital Adoption
Our client needed to drive behavioural change within four priority customer segments. These segments were only partially digitally engaged. Their default contact option was their call centre which lead to high operational costs for the business.
CRM Growth
Our client didn't believe they were the first choice for purchases by traders and wanted to fix this. We delivered a solution that generated millions in revenue and increased customer activity.
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