Digital Transformation
400%
increase in student accounts
The Ask
Digitise the student account application process to create a quicker, smoother experience for all new customers.
Our Solution
We rebuilt the entire application process to reduce account opening timelines from 4 weeks to just 12 hours. Within this, we built 17 new customer journeys based on each application stage and outcome. We also designed and delivered all email communications for these new journeys to maintain a set level of consistency.
Impact
New student accounts increased by 400% with all in-branch transactions removed to improve overall customer satisfaction.
Sound good?