Data Transformation
120:1
ROI
2x
launched engagement
£8m
incremental revenue in 6 months
The Ask
Design and build a bespoke data transformation programme to deliver significant impact on revenue and customer experience.
Our Solution
We created a strategy and transformation roadmap, which included re-architecting the way data flowed through the organisation; building predictive models; supporting hiring and up-skilling the in-house data team; training the leadership team and up-skilling Marketing, HR and Manufacturing; and building and deploying a full data-driven customer journey.
Impact
The data team now contributes the same as a medium sized dealership in sales, achieving ROI of 120:1. There is a well-equipped data team in place, fully automated processes for importing data, organisational reporting, and predictive machine learning models which fuel sales revenue. Engagement metrics have doubled in new car launches, and new customer journeys delivered £8m incremental revenue in 6 months. The CEO attributed the best 2 years of sales to this data transformation programme.