Profitable Revenue Growth

Using data to scale your business quickly and profitably

Knowing who your customers are and what makes them tick is now a necessity. It’s no secret that customers simply stop reading, opt out, or even leave entirely if their experience with a brand lacks that personal touch.

Be it building a Single Customer View to gain rich data insights into your customers’ trigger points, propensity models to make your sales teams more effective, or churn prediction analysis to understand the most valuable win-back campaigns.

Once the right architecture and data tools are in place, our team of CRM and data SMEs will work with you to gain a much clearer understanding of your customers and design, build and embed cost-effective sales and marketing campaigns to produce genuine ROI.

Our mission is to ensure the right information gets to the right people at the right time to drive revenue growth.

Here is how we do it:

Build top-down and bottom-up customer segmentation models to give you a richer understanding of who your customers are, how they behave and the most profitable methods to retain and acquire more of them.
Whether it’s building a propensity-to-buy model into your CRM system, knowing which nudges will tip ordinary customers into becoming VIPs, or win-back strategies for customers at risk of churn, our multi-disciplinary team of experts will ensure this happens at the right scale and for the right cost.

Our specialist CRM teams will work with you to deploy hyper-personalised email marketing campaigns - building the infrastructure, integrating the right technology, cleansing the data, automating the workflows, and creating suitable triggers for dynamic personalisation to take place.

We’re now in a world where margins are constantly being squeezed by rising costs, and it’s not always possible to pass this on to your customers. We get this and we know how to make things easier by optimising both your product portfolio and how it’s priced. We’ll support you to understand the price elasticity of demand and to optimise the price of goods and services in different markets for specific audiences at any given time.

We provide end-to-end support for our clients to build the right data infrastructure to generate useful, real-time insights for smarter, dynamic decision-making on sales & marketing.

We work on a project-per-project basis to support clients on specific, time-sensitive challenges, or as a flexible, outsourced data team - a more cost-effective and agile solution to recruiting technical skills in-house.

Profitable Revenue Growth: Client Story

Client Stories

Propensity to Fly

Our client asked our experts to predict which customers are most likely to fly again in the next year and then determine which of them can be persuaded with incentives.

Customer Engagements

Extend the level of personalisation that all customers receive, both in-store and online.

Product Recommendation

Provide luxury fragrance buyers with a closer online experience to fashion, to enable the right products to be recommended more easily.

Predicting Churn

Our client was concerned about customer churn. It was unclear which customers had truly lapsed and which were following standard lifecycles, making identifying customers to target with ‘win-back’ campaigns difficult.

Creativity and Digital Adoption

Our client needed to drive behavioural change within four priority customer segments. These segments were only partially digitally engaged. Their default contact option was their call centre which lead to high operational costs for the business.

CRM Growth

Our client didn't believe they were the first choice for purchases by traders and wanted to fix this. We delivered a solution that generated millions in revenue and increased customer activity.

See our client stories library

Learn how we can support you to scale your business today.

Email us directly↗ or via our quick contact form to speak to our experts.